Advertising Cinéma by Yves Saint Laurent
...doesn’t make part of the scene, being put out in the left of the advertising with a black background. There, perfume is the only element, having its on light. The perfume and the model have the same importance in the ad, being them the super stars. It is a smart and sophisticated beauty different from the popular Marylyn Moore. The model–Gilda has almost no jewelry, having only a discrete diamond bracelet. She is really sensual, but at the same time discrete, having this kind of mystery. The men near her are completed impressed by her beauty and elegance. This atmosphere of mystery, seduction and glamour, looks like also to the universe of Hitchcock films (Grace Kelly, Kim Novak, etc). One important thing is that, all of this is about seduction and passion, not love. The love, as it means, is not seen in the image, making us wonder if it could occur for this wonderful lady. The interesting thing is that, she doesn’t look like she cares much about it. The image in advertising takes me perfectly to the world of cinema, using all its stereotypes. All of that is also related to the griffe YSL since it is known by elegance, sophistication, something only for a few. The image of the women, psychologically speaking, shows the perfection in a way that it looks like that she has all what she wants: success, glamour, lovers, money. She is an example of beauty and class that must be followed. She looks confident, showing exactly what she wants. For example the way that she looks to the men on the right, it is provocative, sexy, seaming that she known what she wants, not really worrying with the others opinion. She also looks powerful, a person that has the control of not only her life, but also of the others life. She looks that she gets what she wants. Her eyes have an impression of a hunter searching for her hunt. This all touch the unconscious of the women between 30 and 60, who are interest in fashion, elegance, seduction and specially power. When you have power and self esteem, you can reach all your target...