Odwalla & L'Oreal
...tions. Preference by L’Oreal brand is the market leader . Odwalla acted immediately. Although at the point where they were first notified the link was uncertain, Odwalla's CEO Stephen Williamson ordered a complete recall of all products containing apple or carrot juice. This recall covered around 4,600 retail outlets in 7 states. Internal task teams were formed and mobilised, and the recall - costing around $6.5m was completed within 48 hours. External communications were just as vital. Within 24 hours, the company had an explanatory web site (its first) that received 20,000 hits in 48 hours. The company spoke to the press, appeared on TV and carried out direct advertising with the website address. All possible attempts were made to provide up to the minute, accurate information. In fact, since this tragic experience, Odwalla has sought to help increase public knowledge and understanding of this crucial issue, by cooperating and sharing our learning with the government, industry and the media. We spent time explaining to the reporters what happened, what we learned and what we did, however, we strongly disagree with the implications and conclusions drawn by the comments and criticisms of a number of their sources. For example, the article uses unnamed "health authorities" to suggest that better fruit handling practices, more rigorous adherence to good manufacturing practices (GMP's) or different quality control...