Radio industry in India
...India Radio's network comprised six radio stations in 1947. All India Radio (as of March 1996) had 185 radio stations which includes 177 full - fledged stations, four relay centers, one auxiliary centre and three exclusive Vividh Bharati commercial centers.There are 146 MW transmitters, 50 short - wave transmitters and 89 FM transmitters. AIR, at present, provides radio coverage to a population of 97.3 per cent spread over 90 per cent area of the country. The concept of local radio station was introduced during the Sixth Plan when six stations were planned as pilot projects. The number of local radio stations in India today is 72. The FM service of AIR, Delhi was launched 24 hours daily, on 14 February 1995, followed by AIR Mumbai, Calcutta and Chennai. The FM stations of Delhi include Radio MIrchi, Radio City, Red FM, AIR-rainbow, AIR-gold, Gyan vani, FM-I, FM-II. Radio as an advertising medium Recently government has liberalized radio broadcast and this has resulted in most media houses diversifying to offer rad...