Chase Motors
... individuals and increase the training of new and seasoned employees. Full time greeters, a customer follow-up clerk, a warranty-clerk, technicians and shop foreman will be added to the staff to help attain our overall profitability and customer satisfaction goals. The new/ used vehicle focus will target the consumer market-stock and maintain the vehicle inventory conducive to buying capacity and area location. Fast turnover will be stressed to keep down cost. Used vehicles will be reconditioned within 72 hours for fast turnover. Reconditioning will be considered a marketing step and not just a clean up. Stocking of new and used vehicles will be predicated on the number of units sold each month. The new and used vehicle Inventories will be adjusted for seasonal sales. Based upon a formula utilized by the manufacturer, a forty five to sixty days’ supply of vehicles would be considered adequate for this size dealership. The supply of parts determined to be adequate for a dealership of this size of is based upon the dollar amount on hand divided by the cost of sales for the month to obtain a days supply. A two and one half month supply is considered an adequate days supply. I anticipate utilizing the above formulas to control our inventories and make adjustments as the market changes. The pricing of our products and services will be competitive with area competition. The key to effective to service operations is the repair technician. The goal of Chase Motors is to become proficient in all service repairs and attain satisfactory levels of production/efficiency. Presently, the workload nears capacity. To better manage our workload, technicians work schedule have been prioritized by type of work. A shop foreman has been hired to better supervise technicians and all repair work. Duties will include quality inspections; therefore, reducing the current level of charge backs or re-do’s. The incorporation of a follow-up clerk, hiring additional technician and skill training will enhance our ability to reach our efficiency/productivity goals. All employees are dedicated to total customer satisfaction. Our goal is to exceed customer expectations. Contact each new/ used vehicle delivery no later than 24 hours after delivery. We will conduct a fair and impartial investigation of customer’s concerns and reach a fair and mutually satisfactory agreement. Our compensation plan has been designed to incorporate pursuit of excellence and reward employee’s collectively for their efforts and achievements to reach our objective of total customer satisfaction. R. Stanley Turman 05/25/2002 Mission Statement: Chase Motors is a team of automotive professionals. We are dedicated to providing our customers with quality automotive products and service. Our efforts will be guided by three principals: (1) respect for the individual, (2) a relentless pursuit of excellence and continued improvement in all aspects of the business; and, (3) a total commitment to customer satisfaction. The dealership is located in a metropolitan area with strong competition. It serves an automotive market that has grown over the past five years and continues to grow. The facility is well designed and equipped to handle current levels of business sufficient to accommodate future growth. Sales in all departments tend to be seasonal. At Chase Motors, we will create and maintain a profitable and vibrant dealership operation. Each manager will be responsible for establishing adequate means for it’s department to maximize monthly profits. As a team, managers will provide support to the staff, advise and direct the dealership in achieving sales and profit goals. Mutual understanding is important to doing the best job possible and cooperative attitudes lead to productive teamwork. All personnel will have a good knowledge of the products and dealership operation as they apply to particular customer interest. The staff will be trained to meet almost all customer needs. Training will be conducted on a continuous basis for all personnel to enhance their job responsibilities. Seminars and special training sessions will be utilized when possible. Compensation plans will recognize the economic conditions in the area and industry. It is our objective to pay wages, salaries, commissions, incentives and bonuses, which reflect individual effort and achievements. Our objective is to maintain a consistent advertising campaign to attain maximum exposure within the area. We will emphasize affordability and quality of our vehicle lines and seek to ad immediacy to the consumers purchase decision. Direct mail campaigns will be aimed at this market, together with other local media (billboards, radio and newspaper advertisements) to acquaint the performance of our dealership as a major reason to purchase. Monthly advertising expenditure will be based upon a per car average. This will depend upon the cost of advertising in the market area. If the cost is prohibitably high, the most effective media for the market area will be utilized to maximize return on the advertising expenditure . To adequately staff Chase Motors, a concerted effort will be made to recruit and hire sales staff in area. Personnel will be retained or reduce based on ability, industriousness, character, productivity, and personality. We will hire more mature individuals and increase the training o...