The Pepsi ad vs. The Coca-Cola ad
...because they are wearing sexual bikinis. It means they are only wearing bras, and little clothes to cover the bottom parts of their body. They are almost exposing 90% of their body; they look like wearing swimsuits to dance. In addition, three beautiful young girls are drinking with a can of Pepsi after dance, and they do not need to pour Pepsi into glass-cups to drink outdoors. As a result, the Pepsi ad shows Pepsi is very convenient to carry wherever you go, and it is the indispensable beverage for travelers. Those three young girls are enjoying drinking Pepsi with great of joy, so most young men and sexy girls are more or less interested in watching this Pepsi ad. The Coca-Cola ad is old-fashioned. It gives customers a kind of dull feeling because it just features a middle-aged lady and her daughter, drinking Coca-Cola at home. This ad shows it in a family environment. The middle-aged lady and her daughter are wearing a complete set of simple and neat dress. Furthermore, they are decently sitting on the chairs, and using glass-cups to drink Coca-Cola. It looks like the mother is trying to introduce soft-drink to her little daughter, and the mother keeps watching her daughter when her daughter is drinking Coca-Cola with a straw. The mother is wondering if her daughter likes it or not. By looking at the little girl’s smiling face, the mother is pretty sure her daughter likes it. At this moment, they look so warm and fragrant that it appears this ad targets little children for their product. Actually, due to their ordinary clothes and appearances, this Coca-Cola ad is hard to catch the attention of other people. I think that Coca-Cola has a shortcoming because it is not using a can to contain the beverage. The Coca-Cola ad seems troublesome for drinkers because the drinkers have to open a bottle of Cola and then pour it into the glass-cups. As a result, this ad shows Coca-Cola is inconvenient for users. At a glance of these two advertisements, the Pepsi ad is more appealing to me because it is using sexy and fresh style to advertise the new product. In the Pepsi ad, three beautiful, sexy, and young girls are wearing the golden and sliver bikinis to dance, so they look outstanding. On the other hand, in the Coca-Cola ad, the middle-aged lady and her dau...