Environmental Scan: Marketing
... a larger number of patrolmen, detectives, SRO’s (School Resource Officers), and K-9 officers. · Increased Employment of Females in the Field: O It is evident that there is a significant rise in the number of women participating in all facets of the New Hampshire law enforcement community. · Increased Rate of Violent Crime: O Certainly, the rate of violent crime (i.e. Involving weapons such as guns, knives, needles, etc.) has increased in the last ten years. · Increased Employment of Minorities (Hispanic, Asian, African American, etc.): O From a law enforcement (and perhaps from a national) standpoint, this is viewed as a positive change in the law enforcement arena. · Increased Awareness of Health: O People across the law enforcement field have an increased awareness of health and physical fitness, as all New Hampshire officers hired after 2002 must pass an annual physical fitness exam. · Negative Perception of the Police Profession as Seen through the Eyes of the Public: T As this may appear to be a speculative statement, there is some evidence that maintains the overall opinion of police is on the decline due to some highlighted incidents involving corruption, violence, and the violation of citizens’ rights. · Increased Budgetary Concerns In Conjunction With Increased Tension With Policy Makers: T New Hampshire police agencies are always in a constant battle with local, state, and county politicians and budgetary committees for annual increases in the budget for training and supplies. · Intensified Global Competitors: T Many New Hampshire police agencies use imported products such as SI...