music and advertising
... have great examples with how they use catchy songs and the image of young attractive people having fun. Doing this, Coors sends the message that by buying their beer, the consumer can have this much fun also. Music aids this advertisement by giving you a real sense of excitement, and familiarity with their product. Consumers are known to favor products that can be linked to something familiar and already recognized as popular. Music serves as a way for the advertisers to make their product subconsciously stick in the consumers mind. Jingles are the most common method used in aiding memorability. The music tends to linger in the listener's mind. It tends to linger in your mind even when you don’t want it to. A result of this association with music and subconscious familiarity heightens the chance that it will be consumer’s first choice in deciding between brands. Research took place in the 80s that studied the consumers attitude towards advertisements with music verses that without. The study showed that music used with advertising left the consumer feeling positive about a product. By combining a product with a well-liked piece of music, a connection is made between the music and the product. Therefore, an acceptance of the product is formed. When popular music was used in a commercial it sold more products than that which was disliked. One advertising technique that never fails is the use of a likeable music artist to endorse a product. They appear on magazine covers, TV commercials, and radio commercials, promoting products night and day. It doesn’t even matter if they use the product or not; all they have to do is make the product appealing. The musicians give a testimonial, lend their voices for a jingle, recommend the products' benefits, dance, or sing one of their songs. This is effective because the artists represent a certain segment in our culture in which they create an acceptance of a produc...