The quality of products
...ng run,the company will have more repeat business,because of its guaranteed quality. On the other hand,some products have alreadu a niche in the market and formed a unique brand .In order to maintain the reputation and public image of the company,they have to be concerned about the quality of their products.For instance,Nike has already a strongh market power in the sports market.People enjoy not only its characteristic design,but also its high quality of products.Nike has created high brand awareness and profits,but the manufaturer still controls strictly every product's quality. To the extent that brand loyalty is high quality-diben,these companies concerned about the quality of their products create protected market segments which are very hard for low-cost producers to enter. The quality is the soul of products.Graranteed high-quality products is the key facto...