ebusiness
...nder someone else's domain name can look like this: www.hostcompany.com/~yourcompany, www.yourcompany.hostcompany.com, and www.hostcompany.com/yourcompany. Now that you have decided on what type of Web address you will have, you must decide where the files that make up your Web page will be stored. Again there are several choices. The most common method is to pay someone else who has computers connected to the Internet to host your Web pages on one of their computers. The second and third methods involve purchasing equipment. In the first of these two choices you buy a computer and have it housed at a business that is connected to the Internet. In this arrangement you have total control of the Web site and the computer on which the files are hosted. The last and most expensive options is to have a dedicated Internet connection run to your business and install the servers needed to not only host the Web page but also manage many other operations that must take place in order to run your own Internet connection. Only large companies or individuals starting Internet service companies can achieve this option. There are many companies on the Internet that offer Web hosting, all one needs to do is search. One of the best ways to find a reliable hosting company is to surf the 'Net to find a page that always downloads quickly and is never out of service. Find which company provides their Web hosting and see if it is affordable. Web server housing should only be purchased by individuals with experience in Web servers or those willing to pay to have someone else manage the server. This option is one that most people will not find appealing. The next decision is what should be offered on the Web page. Many different things regarding a business can be put on the Web page. Should the page list all the products offered? Will the page detail descriptions of all products, only the names, or something else? Some design choices should be made deciding how items will be sold. If items will be sold online, there are several ways to accomplish this. They fall into two basic categories, those requiring user interaction and those that are completely automatic. User interactive systems can include Web-based forms and email links. With a Web-based form, a user indicates the items desired and other ordering information. When the user is finished the information is forwarded to an account representative who keys information into the ordering system just as they would if they were taking orders over the phone or by fax. The second type of online system is one in which the person completes the online order from and the server takes the information given and automatically enters the data in the ordering system. This method can also do automatic credit card verification and billing. The only time a person is involved with this system is when the order is shipped. One thing to consider when doing forms online with either the automatic system or user interactive system is security. Is the information encrypted before it is sent through the Internet? Many Web hosting services offer secure severs for a small additional fee. Other forms of product ordering include having a person send an email to a sales representative. As in the user interactive system used in forms, the representative must again key the order into the entry system. More traditional forms of ordering can also be used, including phone operators, fax and regular mail. The initial setup fee may be higher for a fully automatic ordering system but the recurring fees will be significantly less then that of user interactive systems. A mix of traditional and automatic systems is most likely the best configuration and will allow people who are uncertain of purchasing items online a way of obtaining your products. Now that you have a product to sell, a method of selling them, a Web address, and a place to store your Web page, you must create the pages. Web pages can be simple or very complex. What yours will be depends on the things you would like to do with it. If you decided to have fully automatic ordering system, your Web page will be more complex than a page that just lists the products and a phone number or email address for customers to contact. Those who decide to have a complex system of Web pages offering many options will find professionally designed pages to be the simplest solution. One should focus on the business' core competencies. Unless your business is offering Web page services, you will want to stick with selling your products and not spending time designing and maintaining the complex Web pages. If you chose to design your own page, there are many applications available to assist you. Web pages are created using a language known as HTML, hypertext mark-up language. Microsoft is now implementing print as html in the newest versions of all their applications. There are also applications that can be used to solely design Web pages; Microsoft FrontPage, Netscape Navigator Gold, and Adobe Pagemill are some of the most widely used. The best way to learn how to write html is to buy one or more Web authoring applications and practice. The last thing needed to complete your system is the customer. These are created through advertising. There are two basic categories of advertising: the traditional offline media and online styles. The offline options consist of print media, including newspapers, magazines, and flyers and the electronic media, television and radio. The major thing to keep in mind when advertising through offline...