Why is customer relationship is important?
...n AIA introduce a new plan to the new customers. Therefore, the promotion costs of new customers are higher than the existing one Ways and example on creating a good relationship with customers ~The Hongkong and Shanghai Banking Corporation Limited (HSBC) 1. Friendly personal tone for greeting customers -- The Customer Service Grand Award 2003 that HSBC has won in the pervious year shows that how much HSBC values their relationship with customers; they had put great effort in serving customers with the best service they can offer. 2. Personalized services or customized product -- According to the slogan of Power Vantage (one of the service provided by HSBC) " Gives you one-stop financial management service to meet your savings, investment, credit and protection needs" HSBC aims to provide personal financial service, where the bank will help customers to manager their money according to their own will, professional advice will be provided to the customer to help customer decide on the financial planning. Customized service is also provided to the business sector, this kind of customized service includes Small business loans, investment product for business, business internet banking 3. Customizations and personalization of customer contracts through database --HSBC linking telephony to on-line databases, update information can be used for solving customer problem. When customers want to update their information, they can use the telephone hotlines. Then, the information is updated to the customer database immediately. Moreover, the customers can use the telephony to check account, transfer money, etc. --HSBC will use e-mail to contact customers. ...