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Strategy Paper Hewlett Packard, Inc. ... 2 SECTION 8 2 Business Level Strategy 2 SECTION 9 2 Corporate Level Strategy 2 Printers: 2 Computer Products: 2 Personal Information Appliances 2 Notebook PCs 2 Home PCs 2 Commercial PCs 2 Technical Workstations 2 Networking Products 2 Enterprise Computing 2 Mission-critical Solutions (Systems, Services, Software) 2 Technologies available that will help HP make Enterprise Computing a continued success. 2 HP Labs 2 Information Technology Center 2 Microelectronics and Measurement Solutions Center 2 Agilent Technologies: 2 Test and Measurement 2 Chemical Analysis Group 2 Healthcare Solutions Group 2 Semiconductor Products Group (Components) 2 SECTION 10 2 SUMMARY OF ISSUES, STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 2 Summary of Issues 2 Strategic Recommendations 2 Customers needs: 2 Alliances: 2 Development of new products/services outside PC’s: 2 Major areas that HP is and should continue to focus its E-services on: 2 International Sales: 2 Strategic Implementation 2 SECTION 11 2 Conclusion 2 Section 1
Background
Hewlett Packard is second only to IBM and is one of the world’s top provider of computers, peripherals, and related services. Hewlett Packard also manufacturers testing and measurement equipment, and medical equipment in a recent creation company of Agilent Technologies to be implemented by mid-2000. Over 50% of Hewlett Packards sales are outside the United States, and are made up of nearly 85% computers and related products. The vision, culture, and environment created by the co-founders are very much alive today, and continue to make Hewlett-Packard stand out from the crowd.
Section 2 Mission, Goals, and Strategies
Company Mission
Hewlett Packards basic business purpose is to create information products that accelerate the advancement of knowledge and improve the effectiveness of people and organizations. ...
Company Goals
Hewlett Packard has well defined corporate goals that are a reflection of the overall mission. ...
Corporate goals
To achieve sufficient profit to finance our company growth and to provide the resources we need to achieve our other corporate objectives. ... Company Strategies In order for HP to attain the goals they have set forth, several corporate strategies and practices have been implemented. ... Section 3 Stakeholders Who are Hewlett-Packards relevant stakeholders? ... Hewlett-Packard competes with some of the worlds largest companies and smaller highly specialized firms. Hewlett-Packards competition can be separated into the following areas: personal computer, software, and computer services industry. ... The major competitors in the personal computer industry include Compaq/Digital, Packard Bell-NEC, IBM, Dell and Hewlett-Packard. ... As the chart shows, Compaq sold more units than Dell, IBM, Packard Bell-NEC, and Hewlett-Packard. ... Hewlett-Packard 798. ... Examples of this proactive approach are the new corporate focus on providing E-services, and server/workstation sales, and the corporate realignment. ... HP needs to be careful not to stray too far from the original vision set forth by David Packard and Bill Hewlett. ... Section 8 Business Level Strategy With respect to the computer related market, HP is attempting to pursue a somewhat low price strategy, meaning that HP keeps its prices in the same range as competitors, but at the same time give additional products or services to differentiate its products from the competition. ... This is a valid strategy, but can cost the firm profitability because there is a high cost associated with providing so many products. As long as this strategy is profitable, HP can and should continue this diversification. ... Section 9 Corporate Level Strategy HP has five basic priorities for its business level strategies. ... Four of the five HP priorities within corporate level strategies are interrelated (this excludes Agilent) and affect the others. ... Whether the customer is a personal/home computer user or a large corporate customer, bundling creates a differentiation for HP.
Approximate Word count = 8104
Approximate Pages = 32.4
(250 words per page double spaced)
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