IBM Grand Strategies
...strength (16% market share and growing), but medium industry attractiveness. There are several strong competitors (TSM and HTC), margins being squeezed and a soft market. They should selectively grow this segment of the business. IBM Display seems to have medium business strength. It is a new competitor, but it has access to a large amount of capital, and access to the scientists and processes of the IBM Group. The market attractiveness is moderate to high. It is a rapidly expanding market, but there are a lot of competitors trying to enter this field. Again, IBM should selectively grow this segment of the business. IBM Storage seems to have low to medium business strength. It is a new entrant in a developed field. It is raising capital through public offerings and developing technology through venture capital. The industry attractiveness seems low. Servers are capital intensive. The market is soft and expected to stay soft. If this segment of the business doesn’t develop quickly, IBM should try to divest it. Using the synergy approach, the new products that IBM is developing seem to compliment each other. IBM has technicians developing flat screens for their notebooks. Developing flat screens for other applications (TVs, phones, etc) seems like a nat...