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The variety of slimming foods on sale in the UK is astounding: walk through any contemporary supermarket and under any number of aisles, a spectrum of products is available to the conscientious healthy eater. This means that for the slimming foods industry, there is a high intensity of competitiveness.
Weight Watchers not only provide slimming classes worldwide but have diversified into ready meals to accompany their healthy eating regime. ... This can be done using the following frameworks:
SWOT analysis
Porter’s Five Forces in the Competitive Environment
Porter’s Value Chain
Throughout the years, Heinz Weight Watchers has taken its position as a leader in the weight-control industry very seriously. ... Heinz bought the company in 1978 and built up the Weight Watchers line of foods. In September 1999, Heinz sold 94% of its share to a private Investment group from Luxembourg, Artal, for $735 million; this is its non-core Weight Watchers classroom business and does not include Weight Watchers foods. ... 4 billion and the brand is worth more than £125 million in the UK. ...
Among the top 100 grocery brands in the UK. ...
Strong, popular brand name: Heinz which is also associated with baby and tinned foods. ...
Weight Watchers foods are reliant on their slimming clubs to promote products. ... There are five generic strategies of primary activities involved in participating in any industry:
Inbound Logistics
These are activities concerned with receiving, storing and distributing the inputs to the product or service. ... In 2000, Weight Watchers executed a world wide restructure which unfortunately resulted in the loss of 4,000 jobs and the closure of 20 factories, including the UK sites at Redditch and Harlesden. ...
Heinz Weight Watchers use Jones Knowles Ritchie who are the third largest packaging design consultancy in the UK. ... Weight Watchers foods are made in Heinz factories worldwide. ... Recently Heinz Weight Watchers closed down several of its factories in UK. ... Infrastructure supports the entire chain and may be divided between a business unit and the parent company. ... Any queries regarding Weight Watchers foods, are directed to Heinz. ... The job losses and factory closures incurred over the past couple of years have been unfortunate for the UK economy but it shows that Heinz Weight Watchers are willing to make the critical and necessary cuts to maintain superiority in the market. ... Porter’s Five Forces will also be examined to establish a strategic agenda for Heinz Weight Watchers dealing with competition in its industry. ...
With the increase of advertisement campaigns that the National Health Service has on television and radio to eat more fruit and vegetables may deter customers from purchasing slimming foods.
The GM (genetic modification) foods and BSE (bovine Spongiform encephalopathy) crises have alarmed people that some ready meals are not safe. ...
The process of getting approval from the Government’s Novel Foods Committee may deter some investment in the development of new food products.
Alternative ways of slimming: appetite suppressants, drugs, weight-loss patches, exercise. ... 3 Porter’s Five Forces in the Competitive Environment
An organisation has to comprehend the disposition of the relationships within its industry in order to allow the organisation to develop strategies to gain competitive advantage. ... Porter (1980) argues that, “understanding industry structure must be the starting point for strategic analysis”1. ...
Source: Pearce & Robinson (2000) Forces Driving Industry Competition
4. ... 1 Potential Entrants: Threat of Entry
New entrants to the industry may change the position of the organisation by reducing their market share and/or resources. ... There may be difficulties in accessing raw materials or finding factory space to accommodate the production of foods. As the slimming foods is a world wide industry, there would need to be several locations for manufacturing and distribution. The largest barrier to entry would be lack of expertise or inexperience in the industry.
Approximate Word count = 3163
Approximate Pages = 12.7
(250 words per page double spaced)
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