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...to learn as possible. 2. Efficiency. The system should be as efficient as possible to increase productivity. 3. Memorability. The system should be easy to remember for future use. 4. Errors. The system should have as few errors as possible to ease use. 5. Satisfaction. The user should feel a high level of satisfaction when using the system. In 2002, Nielsen was able to conclude: “On the web, if a site is difficult to use, most people will leave.” Why the usability is more important for web design? Nielsen (2001) explained: “Now user experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases. In product design and software design, customers pay first and experience usability late. On the web, users experience usability fist and pay later.” Evaluation the Top Guidelines for Homepage Usability: The homepage is the most important page on most important page on most websites, and gets more page views than any other page. Also deep linking is very useful, but it doesn’t give users the site overview a homepage offers, if the home page design follows strong usability guidelines. The following part I will evaluate the ten top guidelines to increase the usability of homepage and thus enhance the website’s business value. <1. Tagline> It is necessary to have a one sentence tagline when you start the page, which summarizes what the site or company does, especially if you are new or less than famous. To have a good tagline if your company’s general marketing slogan is bland and fails to tell users what they will gain from visiting the site is especially important. <2. Title tag> When you write a window title with good visibility in search engines and bookmark lists, try to escape the starting with words like “The” or “Welcome to” unless you want to be alphabetized under “T” or “W”. If begin the title tag with the company name, followed by a brief description of the site. <3. All Corporate Information in One Distinct Area> Good corporate information is especially important if the site hopes to support recruiting, investor relations, but it also serve to increase a new or lesser-known company’s credibility. It is the best way that an “about ” part to link users to more in-depth information than can be presented on the homepage. <4. High-Priority > It should be very clear which par...

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