Online shopping
... Ebay. Most large companies nowadays have a presence on the World Wide Web. By doing so, companies can continue to sell in a traditional manner at shops of their own, as well as selling via the internet causing them to ultimately increase their market share. It is a cheaper method of sale for suppliers, since there are not any overheads or expenses such as the rent for a store or electricity, water etc, online shopping eliminates the prospect of fixed costs, therefore increasing the overall net profit of the company. Also the savings made by suppliers are passed onto the customers, since there is not a ‘middle man’ because the channel of distribution is much shorter, meaning that items such as games will be of a much cheaper price than their counterparts in shops, which will act as an incentive to provoke people to shop via the internet. Companies can also afford to sell at a relatively discounted price acting making the same product sold over the Internet more desirable than the same product sold in shops. In terms of customers, online shopping is also very efficient; it can be done at the comfort of your home without the need to leave the house, this will create a certain degree of brand loyalty, which will bring more customers for a particular company due to their quality of servic...