Advertising
...e comfortable working with numbers. Productivity, creativity, critical thinking, teamwork, strategic thinking and leadership are other skills are what they look for when they interview candidates when applying for a job here at Leo. The educational background varies - some come from advertising programs. Others come from Liberal Arts, Communication. “You name it, we likely have it! You don't need a media education to work here! We can teach you media!” I also found out that Eng’s everyday isn’t like mine he told me “everyday is different and like the cliché goes, my day can change with one phone call. I work as a media strategist. Here are some things I could be working on: building a media plan recommendation, talking to a media vendor (like a print rep) on a partnership to help move the client's business forward, meeting with the client to discuss a plan recommendation, meeting with the investment team to discuss plan background, training my Associate (the person who reports to me) on specific software applications or processes.” Some of the perks of his job are that he meets an incredible amount of brilliant thinkers who also know how to have, he can see the fruits of his labor (i.e. did you see that Special K Bars ad in People magazine? He helped negotiate to put that ad there.) there are a lot of work-related social events/outings that are incredible amount of fun. Calderon 3 Some of the downfalls of his work are that it is a very intense job. Burnout can be a problem. Depending on the account and time of year, he may be working a lot of hours. The pay also isn’t the greatest. It’s not bad, but you won’t be making as much money as an accountant, lawyer, stockbroker, etc. The salary ranges at an entry level in a media agency is typically somewhere in the high 20’s, low 30’s Mr. Eng’s role play in the actual creating of an ad is “sometimes, we will recommend WHERE we should advertise and the creatives will brainstorm ads to fit the place. For example, on Special K, we recommended that we communicate to consumers in dressing rooms, health clubs ("You don't have to drink cucumber alfalfa sprouts to look good."), doctor's offices ("The doctor will see (less of) you now.") and the creatives came up with copy to run in those places.” Mr. Eng told me about how he started his advertising career as an intern in the Leo Burnett Hong Kong office and then landed a job in account service at Fallon in Minneapolis. Two years later, I applied for a position at Starcom in Chicago and successfully completed two rounds of interviews to receive an offer letter. I then asked him what specific projects are you working on or have worked on? I have worked on the strategic media planning for the local McDonald's co-ops in Chicagoland/NW Indiana and for all the stores in Michigan. I have worked on Kellogg brands ranging from Kids (Froot Loops, Smorz, Rice Krispies, Cereal & Milk Bars) to Adults (Frosted MiniWheats, Crispix, Special K Bars). I also help with interviewing candidates applying here at Starcom and with recruiting efforts. I also asked him what his biggest achievement and he didn’t hesitate to answer Calderon 4 “Are you familiar with McDonald's Outrageous Value Day promotion? Back in 2000, we launched the promotion on Groundhog's Day. 25 cent...