How Guanxi is used to create customer profile in SME
... the customer viewpoint, even market information. All these information are valuable for creating customer profile. It can help on keeping the customers and planning for the strategies in the future. In a large corporation, Guanxi is practiced to the stakeholders in a several ways. Firstly, there are some annual activities or events organized by the large corporation. These events and activities, such as Sports and Fun Day from PCCW, can build and or increase the belongings of the employees in the large corporation. Secondly, the informal meeting such as picnic or gathering of the top and the bottom level of the corporation. These can build a better relationship with the employees and increase their commitment in the corporation. Lastly, in order to increase the team spirit and build a mutual trust relationship, the large corporation should provide training courses, Jusco has a membership club. When customers join the membership club as a member they can have a discount with a J-card. Also, in some days, they can have premiums when they buy from Jusco with J-card. And, when they buy from Jusco, they can have some point. They can accumulate these points to exchange some coupons. It is common that retailer and its supplier may arrange some promotions to boost sales volume. For example, Welcome may arrange a discount week for selling Vita's beverages e.g. Vitasoy Soya Milk, Vita Lemon Tea etc. In order to do so, Welcome will prepare an area in the supermarket for Vita where is the most foot traffic area or locate at the point can easily obtain customers' awareness. In response, Vita may repay Welcome for his contribution. At this point, win-win situation achieved. One of the factors for buildin...