Suncors triple bottom line
.... If and when the Kyoto Agreement is signed then every company which is producing emissions over the allowable level will have to pay a levy or fee. Due to the fact that Suncor is already striving to lower hydrocarbon emissions, this will help in giving them a sustainable edge on their competition. This sustainable edge will be created because most of Suncor’s competition is focusing all their efforts on profits and not spending any money on the research and development of machines and methods that will produce lower emissions. In the long run Suncor will have to pay less in fees then their competition because they will have lower emission levels since they have incorporated this strategy into their business model from the beginning. This may result in gaining more market share which will result in an increase in shareholder wealth. By focusing on social responsibility Suncor looks after the public and allows them to gain knowledge into their future plans and activities which in return enables Suncor to resolve any issues ahead of time, generate new ideas, and creates shareholder value. In the short run the competition ma...