whirlpool
...irst step for Whirlpool to enlarge investment of advertisement in China, because very little people know its products. Thus Whirlpool can: i) Invite some celebrities to advertise for Whirlpool through magazines and internet. ii) Involve customers into more bilateral promotions can lead to better result than simple one-direction advertisement. B) Establish a good reputation of brand In a long run, a good reputation of brand is the real way for Whirlpool to occupy the market share. It can build up customer loyalty of brand through the following methods: i) Establish the perfect after-sales service system A good advertisement can leave customers a good will of product, a good after-sales service system can give the products a good public praise. It is more important than the first, so whirlpool should set up a good distribution and consignment system, a good guarantee to keep products in good repair system and a good follows of product quantity system, etc. ii) Consider about 2C: Consumer and Communication. a) Consumer and products To design a welcomed product, Whirlpool should try to understand and focus on the real needs of consumers. For instances, Wh...