New Methods of Advertising
...find new possibilities but with the technical development they will reach unexpected methods for new ads. First I start with the “Alpha pups” which is one of the sneaky tactics concerning the children. Toy makers find the coolest kids of specific areas and “use” them to promote their products. The first firm which start’s with this method was Hasbro, targetted “alpha pups” in Chicago to launch a multiplayer video game and the result shows that this way is very succsesful. Another new method is the video game ad. If you play the game you see an advertisement placed at a spcific point or area in a level or gamepart which is unerasable. Sony has ads for an antihistamine mosquito cream in a new game in Japan and in one Lara Croft game a Timex watch was showed on the timer screen. The next new ad works with trend setters. Companies ask celebreties, DJs or cool bars too use their articles. Coca Cola, Casio and Citi...