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Critical Thinking Activity: Have We Spoiled Customers? ... Competition is fierce and companies must fight to attract new customers and retain the old. ... This must be a continuous process as a customers’ perception of quality is constantly changing in today’s market. ... As customers become more savvy, they are finding that they have more options and resources of information. ... These perceptions influence what a company provides as it strives to maintain a healthy relationship with customers. ... The company must look at the world through the eyes of the customers to understand what they desire. ... Understanding customer-driven quality can help prevent excess cost and unsatisfied customers. ... Making rapid and flexible responses to customers and market requirements makes a company viable and capable to its customers.
Approximate Word count = 608
Approximate Pages = 2.4
(250 words per page double spaced)
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