Visual Aids
...isuals if the computer. According to Guffey (1994, 337), “ designing effective bar charts, pie charts, figures, and other images has never been easier than it is now with the use of computer graphics programs.” Reasons for Using Visual Aids Visuals are used for numerous reasons. Perhaps the strongest justification for using visuals is that results are confirmed by research. Decker (1992, 85) states that visuals: 1. Reduce the time required to present a concept. 2. Increase retention from 14 percent to 38 percent. 3. Result in speakers achieving goals 34 percent more often than when visuals are not used. 4. Increase group consensus by 21 percent when used in meetings. Guides for Using Visuals Aids Visual aids generally have a positive impact on a presentation. The following guides should help you effectively use visuals to enhan...