dell
...he fastest growing company in the computer industry, their growth rate is equivalent to their financial position. They have enough money to invest in their branding and their R&D. So, it seems to be their success factor as compared to HP-Compaq. 4. Product Quality Every manufacturer is taking care about their product quality. It will lose customers if the quality is getting worse. Dell is famous due to their quality, its products are recognized as having high end quality. Meanwhile, HP-Compaq is also doing well in terms of product quality. 5. Consumer Loyalty Nowadays, there is less consumer loyalty in the computer industry. However both Dell and HP-Compaq are still maintaining their consumer loyalty due to their competitive price and their overall performance. 6. Sales Distribution Compaq is having the same selling system with HP, which is sell to distributor. But, compared to Dell, it sells to end users directly, so that users can buy Dell’s computer through email. Therefore, it is an advantage for them to make themselves overhead to the others. 7. Global ...