“Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.”
...e politicians will make themselves out to be honest, dedicated and will make numerous promises of service to the people, but they do not take measures to actually back up their promises. Another compelling argument in favour of this view is the fact that internationally most countries, particularly less developed countries, try to show that they are fighting terrorism and promoting peace, but do not actually initiate any action for this purpose. Advertising campaigns for any products attempt to lure consumers by creating attractive images of the concerned products, but do not elaborate any details about the product itself. Like an advertising campaign for Adidas sportswear will focus on the image of some prominent sports personalities like Anna Kournikova using their products, but not give much information about the product range. Movie stars, famous musicians and other celebrities try to maintain a clean, impeccable image as hardworking and modest individuals, but do not reveal their real personalities and their goals and ambitions. The same goes for employees in companies, aiming to get promoted, who try to impress their superiors by appearing to be diligent and sincere workers, instead of concentrating on their jobs and increasing their productivity. On the other hand, it can be argued that the truth behind these images is uncovered by news reporters and media persons. This greatly reduces the importance of these external images projected by people and lays emphasis on the reality. As a result, people are no longer fooled by appealing images or appearances. For example in recent match-fixing scandal in the sport of cricket, certain reporters exposed the illegal activities like betting of some famous cricketers who seemed to have an unblemis...