Marketing plan
...iness with the already entrenched competition. Revenues are brisk and in-line with projections. The education services side of the business is rapidly being accepted by the local community. Enrollment are meeting the projections outlined in the business plan, and revenues of education services are meeting the goals forecast. Students increase their attitudes toward education programms, We must diversify our revenues base to realize ongoing growth and stability in changing industry. Mission • To advance learning and knowledge through teaching, training, consultancy and research in the fields of science and technology and the liberal arts • To contribute to the economic and social development of Kuwait and the Gulf region at large Vision • Establishing a quality higher education institution with strong local commitment and significant regional impact • Playing a key role, in partnership with government and private sectors, in the economic and social development Objective • Provide quality learning and teaching • Contribute to Kuwait and the region social and economic development • Create stimulating inductive environment for staff and students • Support training, research and consultancy 2.1 Market Summary ABC College is faced with the exciting opportunity of being the first-mover in the local private university market. The consistent popularity of College, combined with the growing interest in Learning, has been proven to be a winning concept in other markets and will produce the same results here. All three target markets for the ABC College service are growing at a relatively fast pace. We're faced with a large number of potential students, and we're offering a needed service. Target Market Growth: • University students continue to grow at a steady pace. • ABC College has better than other facilities. • ABC College has policies & procedures in place. • However, the limited number of courses and the quality of the existing staff is a major lagging point with the existing universities. 2.1.1 Market Demographics ] ABC College students can be divided into two groups. The first group is familiar with the modern and English based education and desires a progressive and inviting atmosphere. This group is made up of students from the English high school graduates and well educated with business oriented people. The second group is not as familiar with the English methods teachings. This group is made up of seniors and traditional school graduates. There are large number of this schools graduates in the country, and currently none of them offer English based courses. The majority represent a growing segment of modern education seekers. 2.1.2 Market Needs Factors, such as job requirements, and historical revenue data ensure that the high demand for education will remain constant over the next few years. The rapid growth of the education and training services that has been witnessed worldwide is only the beginning of a long-lived trend towards an economy built on the infrastructure of the Education. The potential growth of the education services are enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone or book. This may be 5 or 10 years down the road, but for the next five years, the education service provider market is sure to experience tremendous growth. Establishing itself as the first private college in the area, ABC College will enjoy the first-mover advantages of name recognition and customer loyalty. In the next two years, competitors will enter the market. ABC College has set a goal to consistently maintain a market share of greater than fifty percent. 2.1.3 Market Trends The education has become a point of development in almost all social groups. People are talking about knowledge they acquired, business people are talking about Internet learning-based businesses.. People like to develop their education experiences in their selves, careers, and society. However, it can be difficult to do it in front of a computer terminal at the office ...