Intersport/Warenhuis 1001
...e to hard work - regular customer known - owner makes quick business decisions Disadvantages: - unlimited liability - difficult to find capital - long hours worked - holidays or illness cause problems 1.3 Co-operative Co-operatives are business organisations that are owned by members. Each member has a share in the co-operative. Members are entitled to one vote each in decisions concerning the running of the co-operative, thus ensuring members have complete control. Co-operatives exist for the mutual benefit of the members. Finance is raised by members, who normally receive a fixed rate of interest on the capital they contribute. The members also decide how the profits of the co-operative should be used or distributed. A co-operative may be set up as a limited company. There are four types of co-operatives: - Co-operative retail societies, which buy goods in bulk at a discount and sell them as cheaply as possible to members. - Co-operative trading societies, which are formed to distribute and sell the products or services of their members (usually small businesses). - Worker co-operatives, which are business organisations that are owned by their employees. - Housing co-operatives, which develop, maintain and manage (usually low-cost) rented housing. 1.4 Advantages and disadvantages of a co-operative Advantages: - may have limited liability - members have control over the business and profits Disadvantages: - finance must be provided by members - other sources are often reluctant to lend to co-operatives - all members have equal say in running the co-operative - disagreements can be difficult and time-consuming to resolve before action can be taken 1.5 Department store Warenhuis 1001 Warenhuis 1001 is a department store in Schildwolde. They have been a sole trader since the beginning in 1948. They are not thinking of changing into a Ltd or something, just because they have always been a sole trader and it is also tax profitable. 1.6 Intersport Sporthaus MOHR Intersport Sporthaus MORH is a co-operative retail society for sport products and it is located in Oldenburg, Germany. They have been a co-operative since the beginning, and they don’t want to change, because than they will have to start a new shop, Intersport only exists of co-operatives. They also have a lot of freedom; they only have to use the colours red and bleu. CHAPTER 2: THE INDUSTRIAL SECTOR AND TRENDS 2.1 Tertiary sector Warenhuis 1001 and Intersport Sporthaus MOHR relate to the tertiary sector. The tertiary sector is a sector that is providing services. It is the widest ranging industrial sector in the UK and it contains major public limited companies, sole traders, partnerships and public sector organisations. The tertiary sector is the fasted growing and most diverse sector of the UK economy. Employment in the tertiary sector is growing, in some areas, however, notably in banking and public administration, increased efficiency and productivity resulting from the introduction of new technology has led to reductions in employment. Overall growth in areas such as banking, insurance and other financial services, business consultancy, leisure and tourism and health services is expected to continue for the foreseeable future. 2.2 Trends of Warenhuis 1001 In Warenhuis 1001 you don’t really see trends, they do get new articles, but they don’t change their assortment if a competitor does so. There is not much competition between different shops, simply because they are the only department store in this area. There are only some shops in Delfzijl and Hogezand, but usually regular customers keep coming to Warenhuis 1001. If you look at the last 10 years, the assortment of Warenhuis 1001 did change. The assortment has modernized, because customers are more sensitive for trends, such as different colours. For example, 10 years ago you could purchase 2 ashtrays; in black and white. Now you need to have yellow, bleu, red, green, orange etc. Also customers are more price-conscious, Warenhuis 1001 has to adapt to that. Warenhuis 1001 can survive the different requests of their customers. They have just started a new collection; clothing. They have jeans and jacket and it is going pretty well. They started two years ago with this new assortment. It actually started off as a joke; a supplier had jackets with him for another shop, and the owner of Warenhuis 1001 liked the jacked so he bought one. A customer who was in the shop also like the jacked and bought one too. They started ordering a couple of jackets to see if other customers liked it. Now they a whole rail full of cloths! Maybe they will extend this assortment, it just depends if the customers keep on asking for it. 2.3 Trends of Intersport Sporthaus MOHR In Intersport Sporthaus MOHR you don’t see trends very often, only when there is a new sport that is very popular. For example when skating was introduced, loads op people wanted to have skates. Then you can say there is a trend. It is difficult to say that there is one particular trend over the last ten year, because ten years is too long. Here are the trends usually divided in seasons. CHAPTER 3: MAIN ACTIVITIES 3.1 The activity in general The main activity of a business is producing the goods or services it supplies. Most businesses have one core activity, many also have other activities which may relate to other sectors. Businesses often move into other areas of activity as a natural extension of their core activity. In this way, a business can expand into markets that complement and support its core activity. Some businesses may move into activities that are unrelated to their core activity. 3.2 The activity of Warenhuis 1001 The main activity of Warenhuis 1001 is retailing; selling household articles of glass, porcelain, and pottery, such as crockery, vases, flowerpots etc., small household machinery, wood-, cork-, reed- and plastic goods and non-electric household machinery. 3.3 The activity of Intersport Sporthaus MOHR The main activity of Intersport Sporthaus MOHR is retailing; selling sport articles such as shoes, clothing, balls, swimming and fitness articles. 3.4 Bestsellers of Warenhuis 1001 Bestsellers are different every season. Right now compost and gardening articles are very popular because customers are starting too work in their gardens. Also the summer jackets are very popular, because they are good quality and not very expensive, they are about € 40,-. Every season is different, and it is especially with the cloths difficult to foresee what the customers want next season because fashion changes all the time. 3.5 Bestsellers of Intersport Sporthaus MOHR Right now the football shirts are very popular, because of the European Championship. But Germany didn’t even make it to the quarter final, so the shirts aren’t that popular anymore. Also jogging and walking shoes are popular. With nice weather ahead, people want to get into shape and like being outside. CHAPTER 4: LOCATION 4.1. Location of a business The decision about where to locate a business is an important one, as the location of a business can influence its performance in many ways. Several factors must be taken into consideration, the importance of each varying according to the type, purpose and nature of the business. 4...