Marketing
...nvestments, operational and financial profits, for the next year are presented in chapter 7. Conclusions and acknowledgements end this report. 2. COMPANY MISSION, SCOPE AND GOALS The mission of Vaporex is to provide vaporware in a global scale, being leader in quality in the markets where it is present, and being leader in the world vaporware market. For this purpose Vaporex is a market driven company, where the design, cost and marketing of its products is oriented to the final customer. The equilibrium and development of the values of its stakeholders is a permanent objective to its management, in order to have: „Ï qualified and motivated human resources; „Ï permanent technological update; „Ï a social and environmental responsibility; „Ï satisfied customers ; „Ï profitable operations and adequate return on equity. Considering this policy, the past three years performance, and the actual market position, Vaporex main goals for the next year are: - To achieve an average global quality rating of 70; - A global market share of 30% - To become the market leader in the United States; - To obtain cumulative profit of 25 million. 3. SITUATION ANALYSIS 3.1. Assumptions and Considerations In the vaporware global market during the past three years and in the near future, it has been assumed that: „Ï Only four regions commercialize vaporware products; „Ï The market is composed of five companies and each company ...