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... presentation (30 %) 3. Profit contribution for the last three periods (4th, 5th and 6th year) (30 %). Your team score will be adjusted based on your peer evaluation. MKTG 500 - The Marketing Game! The Schedule Send your decision to me via e-mail: smin2@csulb.edu. If I receive more than one decision before the due, the latest one will be your final decision for the period. If I don’t receive any in each period, the previous decision will be your default decision. Your decisions must be in on time!!! Due time Results Available by Test run 5 p.m. January 25 (Tuesday) 5 p.m. January 6 (Wednesday) Decision 1 5 p.m. February 1 (Tuesday) 5 p.m. February 2 (Wednesday) Decision 2 5 p.m. February 8 (Tuesday) 5 p.m. February 9 (Wednesday) Decision 3 5 p.m. February 22 (Tuesday) 5 p.m. February 23 (Wednesday) Decision 4 5 p.m. March 1 (Tuesday) 5 p.m. March 2 (Wednesday) Decision 5 5 p.m. March 8 (Tuesday) 5 p.m. March 9 (Wednesday) Decision 6 5 p.m. March 15 (Tuesday) Not Available Report on Marketing Game due is in class on March 19th 2005 before the commencement of presentations. While all projects are custom designed, here are a few examples of projects we work on. NEW PRODUCT CONCEPTS AND LINE EXTENSION OPPORTUNITIES We explore opportunities for your product within your specific category and across categories. We develop a unique point of difference that sets your product apart, either emotionally or physically, from every other existing product. And we find it. POSITIONING NEW AND EXISTING PRODUCTS / REVITALIZING YOUR BRAND Every product should function as an on-the shelf self-salesman with an instantly recognizable personality and point of superiority. We help you find this key positioning -- your preemptive marketplace footprint. We identify key product/concepts benefits that determine consumer preference; and we determine key product positionings for advertising and compare your product positionings with that of your competitors. NAMING NEW PRODUCTS A good name can make or break a product. We'll keep working until your product name is perfect...and we'll work with your legal depa...