advertising analysis
...ur is in total disagreement with the environment, it thus seeks to mean something. Its age is badly defined, but it is rather about a man of ripe age, which brings back to the concept of professional experience. Then, the Scandinavian landscape represents a hostile, difficult universe of access, constituting a frightening obstacle to be crossed. The dominant color is blue meaning the cold (to be noted that blue points out also the color of the Hewlett-Packard logo). Contradiction between this framework and the behaviour of the character can let think either that this last does not test any difficulty of evolving/moving in this universe, or which it is constrained to make it, not having a more powerful mean of communication. The bottom gives also a smell to the composition: the man crosses the landscape of right-hand side on the left, from darkest towards most clearly. This direction gives also a temporal dimension to the whole (sombre=passé side, to lumière=avenir). Finally the pole symbolizes a sporting exploit but not any. Its arc brings back to the power relaxation, with the flexibility. The character clinging does to it nothing but cross the image, it will be projected with far. It means lightness and the effectiveness at the same time. The expressions which one could attach to this instrument are as follows: to launch out, dare, go high, speed (arc). In this instrument we see the metaphor of the product itself, that is to say the information processing system suggested by Hewlett-Packard offering these characteristics precisely. C Analyze text and of his report/ratio to the image The text is addressed directly to the reader ("you"). Once the reading carried out, there is identification with the character of the image; you are this person obliged to go virtually or physically in points of the whole world to control the activity of your offices. The public-target is defined by the assertion "You have quarante-trois offices...": they are administrators companies of average or large size. The advanced figures give an order of magnitude; however, 43 could be replaced by 39 and 17 by 21 without that modifying the contents of the message. These figures are also present to mean the need for permanent and powerful connection ("which all require your attention"). It is thus essential that the communication is easy and fast between the various offices of the international network even with those being in the most inaccessible areas (the polar area is the best example). The product presented makes it possible to carry out this exploit. Generally, there is no dissociation between the text and the image safe in the case of the comment. The assertion and the question are read at the same time as the image (insertion of the text in the image, characters of average size). Whereas the comment in small characters is deciphered in a second phase (it is separated from the text by a horizontal line), that is to...