“Fat Free But Not Famous – Yet”
...ng media that best suits her company’s needs. The cheapest ones are personal selling, advertising in the Internet, direct mail, newspapers, magazines and, in some cases, television could also be a solution, provided that it would show the ad in local spots – which are definitely cheaper. Vanice will balance each media’s advantages and disadvantages to come to a decision. Finally, word – of – mouth advertising by satisfied first customers to their friends, family members or acquaintances will be a basic step for her company’s name to get known and her sales slowly and steadily increase. 2. Vanice can use any commercial news covered by various media that will increase Marvel LLC’s sales without paying any money by cleverly selecting some – or even all ? – of the following: a. She could write and article in a newspaper or magazine, in which she will provide information about her unique product and its benefits. b. She can get celebrities to advertise her product “on the cheap”, by simply finding which of them would be interested in her product and send him / her a sample. If the celebrity likes the product, then he/she definitely say –at least- something about it in public. c. Vanice can also contact local TV and radio stations and offer to be interviewed. In this way, she will invite potential customers to get to know her company. d. She can publish a newsletter to reach the customers, or write news releases and fax or email them to them. e. Vanice can also make presentations of her 8th wonder fat free fries to local businesses and civic organizations, or offer seminars about them in order to attract retailers primarily and potential customers. f. Finally, she could be a volunteer for her community to make herself and her company visible, or even sponsor a non profit organization, or even promote a cause. 3. Marvel LLC is a small company and cannot afford high – budget advertising. Therefore, Vanice should select ways to build brand – name recognition that are either free (like publicity actions described above) or relatively inexpensive (like advertising in the Internet, direct mail or newspapers). Despite these, she should additionally search for ways to build a lasting impression of the company in people’s...